Hi, I’m John. Digital Marketing Head of Ops.

I take charge of the operations, technical infrastructure, and automation for a growing digital marketing agency. I use this site to document how I solve the complex problems that keep our business running.

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Currently building websites and automations.

Agency sites are technically broken (“Ghost Towns”).

Web Infrastructure

Standardizing our web stack. Moving from ‘just pretty’ designs to high-performance, SEO-structured platforms that actually rank.

Manual data entry is slow and error-prone.

API Bridges

Connecting Facebook Lead Ads > Google Sheets > ServiceTitan via Apps Script. Creating a zero-touch pipeline from lead to CRM.

Blind spots in field sales performance.

Field Logistics

Building a custom route tracking system using Google Maps and Sheets to monitor field sales visits and verify customer acquisition data.

LATEST FIELD NOTES

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